by TwitterFools on July 31, 2010

Mystery shampoo, aka All New Pantene, and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn [...]
by TwitterFools on July 30, 2010

Ada and Scala developers appear to be seven times more likely than C developers to be interested in Clojure. While the small sample size and overall selection bias makes the Clojure survey not entirely authoritative, I found the process of compiling the ratio to be interesting. Sources: Survey of 487 Clojurians TIOBE programming index for [...]
by TwitterFools on July 30, 2010

Your analytics data is nearly as important as the financial accounts of your business when it comes to making a decision about your website. Your analytics data helps you understand how effective your site’s marketing, design and content is. And just as you wouldn’t hire more staff without being sure you have the budget for [...]
by TwitterFools on July 29, 2010

A few weeks ago Chess Media Group, Attensity, and Mitch Lieberman teamed up to write a whitepaper on the social customer. You can still download the whitepaper for free if you sell us your soul and name your first born after our company…Chess. Kidding, kidding! The whitepaper is free and all you have to do [...]
Are Blog Comments Dead?
by TwitterFools on July 30, 2010
As engagement and sharing on Twitter, Facebook and other social tools continues to increase, many bloggers are noticing a sharp decrease in comments on their blogs. Of course, that doesn’t mean that interest is declining. RSS and email subscriptions, site traffic and social sharing may all be continuing to increase. These are tracked through a [...]
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