Internet users have short attention spans. If you want to get noticed, you have to do it quickly or else they will move on to another site within seconds. They need to be convinced that you have a solution to their problem, an answer to their question or a product for their need. To do that, you need to have an attention-grabbing headline. A great headline stops people in their tracks as they are doing a search and click on the link that promises to give them what they need. There are several things you need to do in order to create headlines that sell. Appeal to Their Emotions Psychologists tell us that a consumer initially bases their decision to buy on emotion. Create headlines that appeal to their emotions and you are increasing your chance of making a sale. Some emotions that make people want to buy include the need to feel: Sexy Respected Attractive Confident Safe Proud Wealthy Energetic An example of a headline that appeals to emotions is 10 Tricks for Building Your Confidence Today! Use Active Voice You do not want to use the passive tone of voice in your headlines. Leave out words like “could” [...]
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