Coca-Cola Happiness Machine:Social Media Success

by TwitterFools on June 16, 2010



The “Happiness Machine” video has been one of the most successful Social Media viral videos. The result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising “doses” of happiness to unsuspecting college students at St. John’s University.
The Coca-Cola “Happiness Machine” was awarded CLIO’s [...]

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