All businesses need capital to turn ideas into reality. Successful brands understand that there are two kinds of capital and develop sources for both… Financial capital Emotional capital Number (1) is a no brainer, without some access to cash or credit- be it personal or from other financial sources – then a company cannot function. However emotional capital is so much more important and yet receives much less focus. Emotional capital relates to people who can create ideas, deliver ideas, share ideas and connect people to the value of those ideas. The ability of people to use the money invested…
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