Delivering news digitally in a personalized manner is a nut many a startup – as well as many established Internet companies and publishers – are desperately trying to crack.
A newly-founded Palo Alto startup called Hawthorne Labs is one of them.
Today, the company released their first application, dubbed APOLLO, for the iPad (iTunes link – screenshots and video below). Their lofty ambition is to become the number one daily destination of top personalized news content from around the Web, build a genuine Newspaper of the Future™, and thus “deliver the final blow to the newspaper industry”.
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