Summary: Foursquare was a location-based service where users could check in to share their travel habits, battle for turf via mayorships, share tips, and upload photos. Building a network (friends) was fun, too. This is a nice balance of social connection and competition. Foursquare’s latest development is another link in the normalizing gaze of digital culture. We are able to monitor the activities of our friends with a single app. Combined with Facebook, Twitter, etc. it’s difficult to miss a beat. The new Foursquare is trending toward social. There are many exciting service changes, as a fellow Digital Pivot blogger, Elaine Reed, writes in The Facebooking of Foursquare. The amount of click-through points has increased in Foursquare. It requires a little more familiarity with the app, so jumping in is more difficult.
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