We’ve been kiiping an eye on Kiip – a platform that replaces straight display ads with reward incentives in mobile apps to create a better level of engagement with its users — and it looks like we might not be the only ones. The company, which now serves its rewards-based ads into 400 apps across iOS and Android, and has inventory served totalling 100 million moments every month in the U.S., has raised another $ 8-10 million for what may be an equity stake of up to 20 percent in the company, TechCrunch understands.
We’re still trying to track down who is behind the most recent investment; but up to now Kiip has attracted a strong list of backers. Co- founded in 2010 by ex-Digg employees Brian Wong, Courtney Guertin and Amadeus Demarzi, when Wong was still a teenager, its Series A of $ 4 million last year came from Hummer Winblad, Path’s Dave Morin, True Ventures and Crosslink Capital.
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