Pfaff, the biggest Porsche dealer in
Canada, transformed the regular boring flyer, which usually ends up in the
trash bin, into a clever and effective piece of direct marketing.
Canada, transformed the regular boring flyer, which usually ends up in the
trash bin, into a clever and effective piece of direct marketing.
Pretty
simple; they took a Porsche 911 Carrera S to rich
Toronto neighborhoods and took photos in front
of various
homes. Photos were immediately
processed and
made into customised direct mail postcards inviting the
homeowners to schedule a test drive.
The
result was excellent! About
30% of the people who received the fliers showed up at the showroom for a test
drive.
result was excellent! About
30% of the people who received the fliers showed up at the showroom for a test
drive.
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