What’s the most important thing to consider when creating content for your business website? If you said being #1 on Google, you need to re-think your strategy. While traffic is important, the latest Google Penguin and Panda updates have shown that relying on search engine traffic to generate revenue is a business model that is destined to fail. The thing is, you just don’t know what is going to happen the next time an algorithm change occurs. Now, the right answer to the question is simple – engagement. Yes, engagement is a buzzword that is thrown around a lot in …
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