As the number of businesses that turn to Twitter to keep in touch with their customers grows, so does the variety of their needs. We hear continually from companies looking for tools to help them engage with customers, understand what people are saying about them on Twitter, and learn more about their followers so they can share more valuable, timely content.
Meanwhile, there is a thriving ecosystem of Twitter developers building products and services that address these needs and help businesses grow. To make it easier for businesses to find the right tools, we’re launching the Twitter Certified Products Program. Certified Products represent some of the best offerings in these three categories:
1. Engagement: To get closer to customers on Twitter. One example: Sprinklr has helped companies such as GM, Virgin America and Nike respond to Tweets at scale.
2. Analytics: To measure activity on Twitter and offer insights into what people are saying. For instance, Crimson Hexagon has helped Hollywood studios better understand how conversation on Twitter relates to box office success.
3. Data reseller: To make a large number of public Tweets available to partners to build products and services. For example, Gnip and DataSift power many of the monitoring and analytics products on the market.
Today, we’re launching the program with twelve partners:
- Crimson Hexagon
- Mass Relevance
We’re working closely with this group of partners to help shape their products to fit the needs we hear about from our brand, publishing and media partners.
And this is just the beginning. We look forward to adding more partners to the program, especially as developers continue to invest in these areas. Our Developer Blog has more information about the types of products we want to see in the program as well as how to apply, here.
Doug Williams – @dougw
Manager, Business Development
Source: Twitter Blog