There is no argument that the web has transformed our life, no argument that it has changed how we conduct and perceive business. We now live in a 24/7 culture with consumers having constant access to review, to interact, to purchase what they want, when they want it. The trouble is that as consumers we see the incredible value this brings…because it is allowing us to break all the rules, all the constraits that were in place but in business we can be blinded by trying to hold on to the historic rules of commerce. It is time to break…
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