About once a month now we see a news item placing a dollar value on Twitter. In a recent post on the subject Robert Scoble suggested Twitter is worth $5 – $10 billion. In October Mashable reported the value at $1 billion. Still more recently, the folks at Gigaom cited sources that instead values Twitter at about $526-$674 million. Any which way you go that’s alot of moolah and we aren’t the kind of TwitterFools who are qualified to comment on the valuation of a business. We are, however, eminently qualified to shift the discussion. We are content to let the venture capitalists and number crunchers duke it out, we are much more interested to find out how You value twitter.
At some point the pontiffs of financial wizardry will all agree on just exactly what the monetary value of Twitter the Company really is. We can’t begin to fathom the mathematics contortions they’ll have to perform to arrive at that number, but we have faith they’ll conquer the complex of set of equations in their own time.
And to us, what makes their job all the more difficult is somehow quantifying what Twitter means to its millions of users. We aren’t interested in the value of the company, but the value of the service. Has your business grown? Dell computers will say they have realized $3 million in new business due to their Twitter activity.
Are you:
- making more money?
- building deeper relationships with prospects?
- drive more traffic to your blog or website?
- keeping in touch with friends and relatives?
- keeping pace with local and world events?
Ultimately Twitter is the reason for our existence. No, not us personally, but our blog is Twitter-centric so to us Twitter is simply invaluable.
Yesterday Mashable reported that Twitter’s traffic has flat lined the last four months. After a period of fantastical growth has the wind gone out of Twitter’s sails? Or is it just an anomaly?
So, we’d like to ask that question: What is Twitter worth to you?
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I wouldn't go so far as to say Twitter is invaluable to me, but it is a great tool. Social Media in general is great for all business owners, a great way to get out and meet and interact with customers and potential customers. It is free, which I love, and it has become and integral tool in my business.