Are you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab. As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique. If you’re a regular reader of Social Media Examiner and also visit [...]
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This year my work as Visiting Scholar at the David and Lucile Packard Foundation includes training, coaching, and facilitating peer learning sessions for grantees on using social media effectively, becoming a Networked Nonprofit. It has been incredible laboratory to put the big ideas in the book in practice. I’ve had the pleasure working with one [...]
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When you can’t update your profile photo, send a Tweet, or even sign on to Twitter, it’s frustrating. We know that, and we’ve had too many of these issues recently. As we said last month, we are working on long-term solutions to make Twitter a more reliable and stable platform. It’s our number one priority. [...]
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StackOverflow started as software developer Q&A site. The traffic on the site spiked like mad and stayed that way. Then, its founders, Joel and Jeff, had to buy a warehouse to keep their VC money in. Now, they’ve begun rolling out verticals. Today, the latest version opened for private beta. GIS StackExchange is for people [...]
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Storytelling about Your Brand Online & Offline: Effectively message your online (using social media such as LinkedIn, Facebook, and twitter) and offline … and personal narratives. (Now What???) “In her book, Bernadette Martin, the “Storytelling Sage,” expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their [...]
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How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, [...]
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There’s always a fine line between cutting edge marketing and offensive pulp. And in social media you learn the difference fairly quickly. For example, Coke is now trying to stem the damage that ad agency Lean Mean Fighting Machine created on Dr. Pepper’s U.K. Facebook campaign. Brands like Dr. Pepper, that want to be seen [...]
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Barnes & Noble is launching an Android app for its e-reading platform, Nook, today. Barnes & Nobile already has NOOK apps for the iPhone and iPad. NOOK for Android allows users to browse and shop in Barnes & Noble’s eBookstore of more than one million eBooks. Any customer’s personal Barnes & Noble eBook library, if [...]
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A few Twitter products I can recommend: QuickFollow – Grow your twitter followers Allows you to grow your twitter followers directly from your own website, without having to send them off to twitter. QuickFollow – Grow your twitter followers
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