Public speaking establishes credibility, a positioning of expertise and can produce a consistent flow of leads.Speaking at conferences, seminars, workshops and webinars is a tremendous asset for agency new business. Attendees are often highly qualified prospects who are interested in what you have to say. Many will view you as an expert just because you [...]
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Continue ReadingWhat makes an agency successful begins not with fancy corporate jargon or a client roster of well known brands, but with the people at it. Choosing who those people are and who they collectively can be is a daunting challenge overall, but impossible without knowing what you stand for. That’s why core values are so [...]
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Continue ReadingSocial Business is still young, moving rapidly and is still on the curve of inflated expectations. There are still organisations looking for answers as to how the role of social business questions. But ehre as the magic bullet to solve their business problems, produce leads or suddenly transform the empty idea box into a stream [...]
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Continue ReadingRunning a small business can be challenging in any environment, but it can be particularly difficult when you do business in a highly competitive industry. Large competitors have bigger budgets and more resources to help them weather market fluctuations and changes in consumer demand. As a small business owner, you must work strategically to compete [...]
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Continue ReadingSocial media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy. Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research [...]
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Continue ReadingLocal businesses are their own location-specific network, and they tend to support each other and freely share without compromise. Now consider that there are countless local networks – and they all intersect. What is your business doing to tap into at least one of them? Local Networks Intersect When you buy local you gain access [...]
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Continue ReadingWhat should businesses have included in their app? Apps are the new black, the now old adage ‘there’s an app for everything’ certainly seems to be true if you glance over all of the major app stores. This means that many businesses are now getting an app developed to give their company another dimension. However, [...]
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Continue ReadingThat was the question explored in some new research by Aberdeen Group. They looked at around 229 mid-sized companies (classed as employing between 100 and 1,000 employees) to try and understand what drove organisations of this size to adopt social business tools and philosophies. What’s nice about the report is that they don’t focus solely [...]
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Continue ReadingWhat do you think of when you think of SEO? It used to be this mysterious thing . You'd write your articles, then "SEO" them for greater success (as if SEO were a verb), hoping against hope that they'd move up the search engine result page. Then the uber cool and hip people…The [...]
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