Digital and social media are held to highly accountable standards when it comes to return on investment (ROI). Within this time frame, we’ve released over 100 case studies (see related posts at the bottom) and believe digital and social media demonstrate the proven principles of relationship marketing better than any other communication channel, particularly …
{ 0 comments }
Continue Reading
…goes a long way. We have a supermarket close to where we live. It’s a Caprabo store in the middle of Barcelona and although they are not as big as the other stores they do have one really great thing – great people working there. A few days ago I walked into the store with a friend and [...]
{ 0 comments }
Continue Reading…goes a long way. We have a supermarket close to where we live. It’s a Caprabo store in the middle of Barcelona and although they are not as big as the other stores they do have one really great thing – great people working there. A few days ago I walked into the store with a friend and [...]
{ 0 comments }
Continue ReadingIt’s important to consider your social media presence as a conversation, rather than simply a marketing tool or business strategy. To accomplish your goals on Facebook and another other social media site, you must consider your consumer as a person—with individualized attention. Think of your wall posts and replies like you would be talking to [...]
{ 0 comments }
Continue Reading
The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! ISBN13: 9780470637708Condition: NewNotes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Make your online customers happy—and create new ones—with this winning guideSocial media gives you an unparalleled vehicle for [...]
{ 0 comments }
Continue Reading
Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels [...]
{ 0 comments }
Continue ReadingTwitter For Customer Service – 6 Reasons to Consider it in Your Business Twitter keeps getting more popular, more useful and more valuable to companies. It is becoming a rock star in the world of customer engagement tools. But many people …
{ 1 comment }
Continue Reading
The July 2011 American Customer Satisfaction Index (ACSI) has just been released and the results are surprising to say the least. Although the report measured three different categories: social media, news sites and search engines, the social media findings were the most noteworthy, exposing social media websites as one of the lowest scoring industries in [...]
{ 0 comments }
Continue Reading
Redefining Customer Service in the Web 2.0 World: Twitter’s Effect on Social Media Engagement Twitter usage is exploding right now, but how is Twitter affecting user engagement with other social networking sites? What role does Twitter play in the social networking universe? Does Twitter decrease their engagement with other social media activities? Are Twitter users [...]
{ 0 comments }
Continue Reading
