In order for Facebook to be a valuable part of your social media strategy your posts have to show up in your fans’ News Feeds – as most users don’t revisit Pages after Liking them. New data has revealed that many fans aren’t receiving your updates. Recently Page admins have noticed that their reach per [...]
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The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent we… Source: Alltop RSS
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Continue ReadingWhy are lonely brands buying fans and followers? Is it the CEOs, that need to brag about their big fan base at the golf course? Is it midlife CMOs that need to hit and run for some one-night stands? Or is it the Media agencies that think that all in life can be bought? The [...]
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For small, local businesses using Facebook for social marketing, building up a fan base is important, but only to the extent as the people clicking the “like” button actually live nearby. While some businesses can sell their products and services online to customers regardless of location, truly local businesses who serve a particular locale …
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Continue ReadingSocial media encompasses both business and personal relationships and interactions. There is a lot of crossover at times between the two that happens naturally. However, what if you want to turn some of your friends into customers? You might also like:Engaging Your Facebook Fans Creating the Ultimate Facebook Fan Page for Your Business Taking Advantage [...]
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I’ve long extolled the virtues of Blippy, the social network centered around your purchases – from iTunes, Amazon.com and Zappos to credit cards or debit cards you register with the site. If I can share a purchase, I will put it on Blippy, where I can exchange ideas on products I like (or despise) with [...]
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We all want to see our Facebook Page skyrocket in numbers. And, there are many tactics for doing so. However, the fact is that numbers don’t necessarily equate to engagement and return on investment. In the short run, an increase from 1,000 to 10,000 fans might look great to your boss or client, but when [...]
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Could “ethical” bribery be setting your business up for failure? If your company’s social media interactions revolve around advance announcements of sales, special offers and insider-only promo codes – to the point where receiving these things is the primary motivation for your fans and followers – then you’re essentially bribing customers to stay. In this [...]
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