I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going). True or not, despite the rose-colored prism that this infographic paints – the process to understand customer pain points, address them and distribute content is some really great …
{ 0 comments }
Continue Reading
There are multitude of rules and regulations surrounding the sales and promotion of alcohol which makes it difficult for alcohol brands to promote itself. However, Kingfisher while adhering to these rules and regulation is doing a commendable job in the digital space backed up by a strong Social Media Strategy. In this interview, Mr. Samar [...]
{ 0 comments }
Continue ReadingLet's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to [...]
{ 0 comments }
Continue Reading
I just got this e-mail from Louis. It’s a clinic in exactly the kind of human, authentic brand-building that works today, and one more reason to love this guy and what he’s trying to do. Oh… and his special premieres tonight on HBO. Don’t miss it. Hello. This is Louis C.K. I’m writing for two [...]
{ 0 comments }
Continue ReadingWhat does it take to sell a product today? Price, features, customer advocates, paid endorsements? A mix of all of the above could be the answer, but were does a brand focus its investment? What strategy should drive the marketing mix? The power of peer-to-peer networks, facilitated by the emergence of technologies and social media, [...]
{ 0 comments }
Continue ReadingThe companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital. As businesses continue to shift resources to digital, a number of trends are emerging that will define the future of marketing. Here are 5 insights from Gartner’s report that virtually any-sized business can [...]
{ 0 comments }
Continue ReadingThe big Brands already have them and many SME’s wonder if they should. That is, having a Digital Agency working with you in building your online Brand. There are also many flavors of Agency; from Creative to Media to Digital.The post Outsourcing Your Digital Marketing: When is it time for an Agency? appeared first on [...]
{ 0 comments }
Continue ReadingSocialFlow Recognized by Facebook in Preferred Marketing Developer Innovation CompetitionOne of seven companies honored in Facebook’s "The Era of News Feed" competitionNEW YORK/PRNewswire/ – SocialFlow was named a winner in Facebook’s P… Source: Alltop RSS
{ 0 comments }
Continue ReadingFun fact: some of my favorite things include cheap dumplings, classic rock and free stuff. That being said, I want to share some of my favorite things with you! Since I haven’t yet mastered the art of making dumplings and.The post Free eBooks about Digital Marketing In China appeared first on Digital Marketing Inner Circle. [...]
{ 0 comments }
Continue Reading
