Increasingly I have been getting the sense that there are some fundamental issues with the way BoP focused organizations are developing, creating and implementing their market entry strategies. Here are four of the most obvious errors that I’m seeing: Assuming there’s no competition Most of these firms, particularly those coming in from the outside and [...]
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Continue ReadingWe are all sick of hearing just how much time we all waste on email and what an ineffective communication tool it is. In the last month we have even seen one company ban it completely and another switch off emails outside of work hours. For many of us email is something that more or [...]
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Continue ReadingIt might seem like a slightly odd question to ask if there’s such a thing as ‘too much information’. This is not intended to suggest that there’s such a thing as having access to too much information or content – indeed, the more information we can access the better, and all the more it contributes [...]
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This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough Discover why an integrated social media strategy is critical. While Twitter is an important channel, Facebook, LinkedIn, Twitter, blogs and videos are just [...]
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Continue ReadingSummary: I was at a bar with some friends this weekend. It was dark, the music was about six decibels too loud, and it was so crowded you could barely move. At one point, I surveyed the crowd and saw hundreds of blank stares glowing in the darkness. Almost every single person was on his [...]
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This week’s hot news, events and videos from the online marketing and social media world. Best Practices: How to Draft a Company Social Media Policy. Social Office: Next Version of Microsoft Office to Ship With Facebook IM. Invaluable: How Social Media Changed the Way We Got News on the Japan Disaster. Caution: Think before you [...]
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Continue ReadingBucking the current trend and the collective frowning toward “supersize” anything, Starbucks proves once again the company is following its own marketing path. Let the proverbial chips fall where they may! In January, the company unveiled its colossal new 31 ounce drink size: Trenta. Wow! Way to go? Or wrong way to go? While consumers [...]
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Last week as part of the HP ISS Tech Day I had a chance to talk to Bill Haggard, director of enterprise infrastructure for the Dallas Cowboys Football Club about why the Cowboys chose HP to power its data centers. It may not seem like a professional football team would need a data center, …
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Local search and business review service Yelp entered the location-based check-in game nearly a year ago, following in the footsteps of other services like Foursquare and Gowalla. Over the summer, the company added badges and mayor-like features and we wrote that the move clearly placed Yelp “in direct competition with the likes of Foursquare.” Now, [...]
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